Take it a step further and write some articles. Expert opinion and “how-to” articles can be created from your blog entries and comments and distributed to online publications. Articles should be written in a more formal tone than blogs and the content must be educational, not promotional in nature. Keyword links can be embedded to drive traffic to your blog or your professional web site. And every article should include an author’s bio, which allows you to share information about who you are, your expertise and how to contact you.

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Through its offices in Charlotte, North Carolina and Toronto, Canada, TrainingFolks assists some of the world’s most successful organizations in implementing change and building a higher performing workforce. Founded in 1997, TrainingFolks provides clients with contract trainers for initiatives of any size and instructional designers for projects and short term assignments. TrainingFolks’ custom management training and leadership development services have been recognized by the American Society for Training and Development (ASTD) for their learning and performance practices. TrainingFolks’ e-learning development services include e-learning conversion, custom e-learning solutions and enhancing the interactivity of existing e-learning content.