Take Advantage of Social Media When Looking for Consulting Contracts

Social media has not only revolutionized how we communicate with others, but also how we look for work. While the unemployed are already hanging out online, the independent consultant can also take advantage of these technologies when they are on the hunt for new contracts.

In addition to the advertising potential that social networking has to offer, recruiters are quick to use social recruiting methods. Jobs that would have only been common knowledge through a strategically-aligned network or an impeccably-timed phone call are now, for example, being re-tweeted through personal contacts and shared on LinkedIn.

As an independent consultant, it is critical that you remain digitally proactive in your search for upcoming projects, as opportunities can turn around quickly. If you are seeking a new contract opportunity, and are skeptical about the use of social media, take into account the following:

1. Digital Rolodex: Just as networking used to mean making many cold calls and office visits, you can maintain and expand your network through social media. Use social media as your digital rolodex to find new networking connections, access contact information from any location, and inquire about new opportunities for contracts. Join online groups of interest and areas of specialization to expose yourself to like-minded people and send proactive communications to your network regularly.

2. Instant Awareness: Ask your team members which communication methods they prefer to use, and how often they typically communicate. This insight will help you identify who may require more support to adjust to the new working style, and may also provide a starting point to establish team ground rules.