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Get noticed in a positive way. Highlight your expertise with passion. Use an active, but natural voice with specific adjectives and colorful verbs. Utilize video clips to further enhance your desired image.
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Keep it powerful by keeping it short. A tightly packed message is more powerful to the online community than a rambling dissertation of your skills and abilities.
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Interact. After all, the purpose of social networking is to connect and exchange ideas. Start a professional blog and post new material regularly. Comment actively on other blogs in the industries where you want to build relationships. Provide useful information and seek to learn from others. Look for opportunities to answer questions that will build your credibility and pose thoughtful questions to further raise your visibility. Share positive comments about others and allow customers and colleagues to share their praise of your work.
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Keep it active. Update your online profile like you do with your resume. Fresh, relevant information will highlight your accomplishments and enhance your online image.
In today’s business climate, an increasing number of employers are looking for ways to leverage the expertise of consultants as they reduce the number of full time employees. And those employers are turning to online resources to find the talent they need.
This offers a tremendous opportunity for savvy contract trainers to build credible online personal brands. Take control of your career by managing how others perceive your history, your interests and your capabilities by carefully and creatively using online communication tools.
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