How to Make Independent Contracting Recession-Proof

It is a common misconception that tough economic conditions restrict companies from using independent contractors. In many instances, during a recession, organizations hire more, not less consulting help. For this reason, it is important for you to look at the current economic situation in a positive light and adjust your marketing strategy accordingly. Rather than assume your services will not be needed, you need to ask how you can market yourself in a way so that organizations can see your value in a poor economy.

Here are some strategies to keep in mind:

• Network. Social networking sites offer a low-cost opportunity to expand your contact base. One example is LinkedIn, which claims to have more than 20 million registered users in 150 different industries. Use professional networking sites as online meeting places to grow your business and professional contacts. Don’t forget traditional face-to-face meetings with people outside of your usual network. Be assertive in letting others know that you are looking for work.
• Target your market. Good independent contractors can work in any industry. All you need is subject matter expertise. Create customized resumes that highlight each of your areas of experience including specific subject matter and/or industry-specific knowledge. By developing resumes that match the different job profiles in which you are interested, it allows prospective employers to see that your expertise meets their requirements and that you are familiar with their field.
• Know your market. Do in-depth research about the company you want to work for and let them know how familiar you are with their company in the interview. Research the company website. Become a customer. Call customer service and ask questions. Use this information in your interview.